Residential
The equipment you will actually use, in the space you actually have.
Most home gyms fail the same way. Someone buys a beautiful rack that does not fit under the ceiling, a cardio piece nobody touches, and a mirror wall that makes the room hotter. We start from how you train and work backwards into the room.
We measure first
Ceiling height, floor load, joist direction, door and elevator openings, outlets, ventilation. Before anything is specified.
We watch you train
A session, in person or on video. What you avoid tells us more than what you ask for.
We specify, you own it
You see the fee and the equipment pricing. No hidden margin deciding what gets recommended.
What we talked people out of
The most useful thing we do is say no.
Nobody selling you equipment is going to tell you the room is better without it. Three real ones.
A leg extension machine
It would have been a good machine. It would also have eaten the floor and taken the open feeling out of the room. You use the room every day. You would have used the machine twice a week.
A treadmill and an elliptical
He wanted both. Two large cardio pieces in one room reads as clutter no matter how good they look, and he was only ever going to get on one of them.
A climbing wall
It would have looked incredible in photographs. He was never going to climb it.
Residential work
Rooms we have built.
What we specify
Mostly Rogue, and a short list of deliberate exceptions.
Strength is almost always Rogue. We have placed more than sixty orders with them since 2016, which is why the racks in most of these rooms look familiar. Everything else earns its place for a specific reason: a Woodway because the belt is kinder to a rebuilt hip, a WaterRower because it is the only piece that can live on a stair landing and still look like furniture.
Brands we specify and order from. We are an approved Eleiko distributor. We are not a dealer for the others and we do not take brand incentives, which is the point.
One detail
The sign on the wall is not a catalog item.
Rogue will put your name on a plate. Most people stop there. For clients who want it, we bring in one artist, Joshua Peters of Strength to Spare in New York, and the panel ends up being about the person who trains under it rather than about the brand that made the rack.
Half and half
A couple, one Brazilian and one American. The flag is split down the middle. Neither of them had to pick.
Blacked out
A client who wanted the entire room in black. The sign is matte on matte. You only read it when the light hits it right.
The flag
A client who wanted to fly it. Sometimes the brief is exactly what it sounds like and the job is to execute it properly.
Linden Lane, Hell's Kitchen · art by Joshua Peters · photography by Jon Cospito
It is the last thing installed and the first thing anyone comments on.
What is the ceiling height?
It is the first question we ask and it decides most of the rest.
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