2004
Coaching since
Francisco Liuzzi, founder
On the floor since 2004.
I started training clients in Manhattan in 2004 and I still do it five days a week. Everything in the design work comes out of that.
Clients kept asking me to spec their home gyms, and kept getting sold equipment they did not need by people who had never coached a session. So I started doing it myself.
The gym at Two Trees started it all. A client I had been training built a house in Bridgehampton with a gym in mind, and asked whether I could design a room that held up next to the rest of it. His designer had set a high bar. I told him the room would look right and it would also be a serious gym. Eleven more have followed, almost all of them by referral.
500 W 18th Street · West Chelsea
12
Gyms built
How I think about it
Three things I am fairly sure about.
01
A room either gets used or it does not
Everything else is decoration. If the layout does not match how someone actually moves through a session, the best equipment in the world sits in the corner.
02
Measure it, then measure it again
Every training client starts with a seven-event assessment and gets retested. A number moving is the only honest answer to whether the last six months worked. Same instinct in a room: measure before you specify.
03
You should know how I get paid
In this business a recommendation is either advice or a commission, and you deserve to know which. Our fee is 35% of equipment and flooring, freight passes through at cost, and it is all on the Process page.
“Cisco is more than a trainer; he's a trusted friend and a true professional. For training and gym design, there's no one better.”
David Lawenda · 14 years training